A Christmas Carol by Charles Dickens Essay

Charles Dickens wrote this novel because he was keenly touched by the lot of poor children in the middle decades of the 19th century. This is the reason which motivated Dickens in doing this, before writing this novel. Before he decided to this he thought of publishing leaflets instead. On the other hand some critics have suggested that Scrooge’s redemption underscores what they see as the conservative individualistic and patriarchal of Dickens Carol Philosophy. Dickens own experiences influenced him a lot in why he wrote this novel and how he cares so much for the children, who were forced to hard labour in the workhouses from such young age as 12. Before the â€Å"New Poor Law† was introduced in 1834, a high percentage of young children were forced t work to make sure that them and their families did not die of starvation. There was a well known prison called the â€Å"The Marshelsea†, it became know in the 19th century around the world through the writing of the English novelist Charles Dickens. His father which was there in 1824 for a debt of ? 40 and 10 shillings however Dickens most traumatic experience was when he was forced to leave school at the young age of 12 to work in a factory instead. Dickens already had ideas of how to use these types of experiences in a novel. Some of the social conditions such as the new poor law have been shown in the â€Å"Christmas Carol† in this particular quote: â€Å"The Treadmill and the the poor law in full vigour then? † â€Å"Both very busy sir†` This quote proves to us that Dickens used his novel to express the social conditions through it. Dickens used Scrooge as the main character to show that wealthy people always have a responsibility to help those less fortunate. He clearly shows this view at the end of the novel where he gives a young boy money to buy a turkey for the Crachit family. The family isn’t the richest but has a really warm heart. Crachit tries showing Scrooge that life is not all about money and also that he should try to move on and forget about Bella. Scrooge had a really bad experience when Bella marries someone else because she told him that he cares about money more than her. Scrooge somehow had to overcome this tragic event in his life and since then he has not been able to celebrate a successful eve without thinking of her for even a moment. In much earlier in the novel 3 old men come up to Scrooge asking for money to donate to people for Christmas, however Scrooge is a cold hearted person so instead of donating a few shillings he says â€Å"Bah Humbug. † The main character of â€Å"A Christmas Carol† is Ebenezer Scrooge. He is an elderly man who lives in London, his sister died leaving a son whose name is Fred. In addition to this Ebenezer has no family. He is a very rich banker. Scrooges clerk Bob Crachit is a middle–aged man who has six children. Ebenezer is thin and has a slight hunchback, coal grey hair and a wrinkled old face, on which he has reddish eyes, a long pointed nose and thin blue lips as cold as ice. Like his employee Bob is very well dressed. Let’s take a look at Scrooge first, before he got visited by the spirits he was a very stingy person and only cared about his own interests. He couldn’t manage to share his money and was not sensitive to the suffering of others. Ebenezer was even harsh to his employee who never cheated, is reliable, hardworking and had to endure the bad behaviour on him. Bob is satisfied with not owning anything and having no money at all. Bob is satisfied with not owning anything and having no money at all, however the only things that matter for him and make him happy are the small but the most important things in life which is his family. After Scrooge got visited by the ghosts he changed positively and you could even say that was similar to Crachit. Just like he likes Christmas, is a good and open to others, joyous and happy. He even started to share money with the poor and expressed his feelings by helping others. In my opinion Scrooge turned into a better character and I admire his sudden transformation into a better human being. Bob Crachit’s characteristics are that he is poor, has a big family, young and takes care of his close ones, joyful and nice. The crachit family live in a small cosy home but they don’t have enough money to decorate it with luxuries because the most important thing for them is too have enough money for coal/fire so that they would be warm, however most importantly all they want to happen is for Tiny Tim to be a healthy again. The miraculous transformation that Scrooge has made makes us aware that good change is never too late. Also that money cannot buy happiness you just have to share it with other people to make something good of it.

First Generation Romantics

Brittani Powell Dr. Matthew DeForrest ENG435/ TR 9:30-10:45 March 1, 2010 Individualism: First Generation Romantics The Romantics were known for their use of the unusual and old-fashioned in their poetry because they were in a very unusual and old-fashioned state of mind when writing their poetry. The Romantics were experimental writers and they lived during a very tough time period, and itshowed in their poetry. The Romantic period had the shortest life span of any literary era in the English language. It lasted 43 years, beginning from 1789 to 1832. It started during the French revolution and ended during the parliamentary reforms, which established a foundation for which still exists in modern day Britain. There were six major Romantics, and they were split into two generations. The first generation consisted of William Blake, William Wordsworth, and Samuel Taylor Coleridge. The second generation consisted of Percy Bysshe, John Keats, and George Gordon, Lord Byron. These poets were considered old-fashionedbecause they were the first to experiment with this style of writing. There was no one before them, so for influence they had to look back to the past for influence. Even when inventing a new style of writing there still has to be some influence. It is very hard to come up your own completely original literary style. They admired the work of Milton and Shakespeare very much. All the first generation romantics felt those two were the best poets and admired their style. Shakespeare and Milton were very old poets and they influenced the Romantics so their poems came off very old-fashioned and out dated. They used very old English that was hard for people to comprehend, making some people feel the writings were unusual. The Romantics were known for their theories on the connection between nature, the mind, and the imagination. The English Romantics accepted the reality of the link between man and nature in the form of the human imagination as the basis of human understanding, rejecting the scientific world view onmaterialism. Imagination is a force, or energy, that allows such a connection to be made. William Blake saw the human imagination as essential to human understanding of the world they live in; he saw reality as a â€Å"mental construction. According to Blake and the other Romantic poets, â€Å"once the energy of imagination is used effectively to realize the connection between man and nature, the individual gains freedom from the restrictive bonds of unimaginative thought. † The first generation romantics are characterized by their shift in style and subject manner from the Neo Classicalist. The use of satire is rare and the Romantics tend to focus on particular aspects of objects, people, and events instead of the fundamental nature of objects, people and events. One of the most important works pertaining to the change of style during this time was William Wordsworth’s Preface to Lyrical Ballads, which demonstrates Wordsworth’s particular motivations for how he writes the Lyrical Ballads. Notably the subjects of these poems, are â€Å"incidents and situations from common life† verses the normal neoclassical subject of incidents and situations from elevated life, like Alexander Pope’s Rape of the Lock, which is about the aristocracy and not the common people (Norton 266). Wordsworth also changes the style of his poetry when he states, â€Å"The reader will find that personifications of abstract ideas rarely occur in these volumes; and, I hope, are utterly rejected as ordinary device to elevate the style, and rise it above prose†, and â€Å"there will also be found in these volumes little of what is usually called poetic diction; I have take as much pains to avoid it as others ordinarily talk to produce it; this I have done for the reason already alleged, to bring my language near to the language of men, and further, because the pleasure which I have proposed to myself to impart is of a kind very different from what is supposed by many person to be the proper object of poetry† (Norton 267). Wordsworth and other first generation poets take a notable step away from their Neo Classical predecessors by embracing the common people and the common language. First Generation romantics also believe in the possible ability of dreams to clarify real ity, as seen in Coleridge’s Kubla_ Kahn_. Also _Kubla Kahn_,presents a different kind of characterization of the poet. The narrator states, â€Å"I would build that dome in air,† which shows the narrator’s desire to use his words combined with his imagination to create a poem, which is unlike the characterization of the poet in Rassles(Norton 448). In _Biographia Literaria_, Coleridge distinguishes imagination from fancy and even separates imagination further by distinguishing between primary and secondary imagination. Romanticism is often associated with radical individualism, and much Romantic poetry focuses on the struggles of the individual will to break or exceed its social and metaphysical bonds. Millenarianism, on the other hand, consists of the expectation of the fulfillment of God's providential design, in which the place left for individual human agency is limited if not nonexistent. The French Revolution could thus be viewed either as the work of heroic individuals struggling for liberty or as an act of God. The role of an individual as shown in Samuel T. Coleridge’s Religious Musings, is to know thyself; he starts the poem reflecting his Unitarian ideas about the independence of God, who is only One but at the same time He is everything we can feel and see and he equals God with Love. â€Å"There is one Mind, one omnipresent Mind, Omnific. His most holy name is Love† (Lines 105-106). Coleridge repeats two times â€Å"one† to emphasize the Unitarian Idea of the oneness of God. In the lines19-23 he speaks about the disaster of the war, the fight between France and England. A sea of blood bestrewed with wrecks, where mad embattling interests on each other rush/ With unhelmed rage ‘Tis the sublime of man. † You can imagine how terrible the situation was. It was like a disastrous vision, but a necessary vision because after it 1000 y ears of peace had come. According to Coleridge after that God will judge all the nations, â€Å"Our noontide Majesty, to know ourselves, parts and proportions of one wondrous whole! (Lines 127-129). † After this time of violence, a new better time came. The thoughts of the major part of the romantic poets are influenced by the French Revolution when they wrote about religion or other topics. Although at first some writers like Coleridge had a positive view of this violent period, later they changed their opinions because the results were not what they had expected. All the relations between the prophecies and the periods of violence did not come true and they felt disappointed. The French Revolution and the Unitarian tendencies of Coleridge is the key to understanding the major parts of his works and indispensable to understanding his religious point of view. Wordsworth's poetry is distinguished by his straightforward use of language and meter and his natural and often conversational themes and imagery. This is not to say, however, that Wordsworth's ideas are simple. He unites several ideas throughout his poetic works, including the importance of the natural world, transcendentalism and interconnectedness, religion, morality, mortality, memory and the power of the human mind. Wordsworth began publishing in 1793, at the age of 23, with a collection of poetry about a tour he took in the Swiss Alps – Descriptive Sketches. Wordsworth's poetry was a little ahead of its time; however, it instigated Romanticism in England through its emotional nature and its allusions to nature. His work has had a profound legacy on the Victorian and twentieth-century literature as well. Yet his ultimate goal was the betterment of mankind through the discovery of an individual's own joy and emotions. Percy Bysshe Shelly’s first major poetic work was _Queen _Mab. This poem was written early in his career and serves as a foundation to his theory of revolution. Shelly took William Godwin’s idea of â€Å"necessity† and combined it with his own idea of ever-changing nature, to establish the theory that contemporary societal evils would dissolve naturally in time. This was to be coupled with the creation of a moral mentality in people who could envision the ideal goal of a perfect society. The ideal was to be reached incrementally, because Shelley (as a result of Napoleon's actions in the French Revolution), believed that the perfect society could not be obtained immediately through violent revolution. Instead it was to be achieved through nature's evolution and ever-greater numbers of people becoming honorable and imagining a better society. _Queen _Mab was infused with scientific language and naturalizing moral prescriptions for an oppressed humanity in an industrializing world. William Blake, a painter and poet, and one of England’s most famous literary figures. A great predecessor to the Romantics, Blake was a revolutionary and visionary artist and his work represented a decisively new direction in the course the Visual Arts. He expressed an individualized view of humanity that became important to Romanticism. His poetry is described as â€Å"highly individual in style and technique† (Lawall, ed. , 540). To relate to his readers, Blake uses different voices and puts forth his own ideas about human existence. In his poem, The Little Black Boy, Blake uses the voice of a black boy who is confused on how he is different than the white boy. The reader is probably â€Å"painfully† aware of the society’s judgments of black people during this time. The black boy concludes by seeing himself as a protector to the white boy, â€Å"I’ll shade him from the heat till he can bear / To lean in joy upon our father’s knee† (Lawall, ed. , 544). Instead of understanding that white means good and black means bad, the black boy comes up with a new meaning for his black skin (Lawall, ed. 541). Blake uses emotion in his poetry to enhance the reader’s reaction to his works. He also looks to exposethe inner thoughts of the human being. Blake’s individualism within his poetry portrays the ideology that Romanticists sought to convey during this time period. The specialty of William Blake’s work is that he uses numerous literary techniques and devices to articulate his thoughts. He created such literary work because he was a creative thinker, fully conscious of the realities and complexities of experience, particularly the poverty and oppression of the urban world where he spent his most of his life. Still today, his artistic and poetic creations are valued in British culture. The first generation Romantics accepted reality of the link between man and nature, and man as an individual, in the form of the human imagination as the basis of human understanding, rejecting the scientific world view of materialism. The Romantic writer’s attempted to discover hidden unity between man and nature. It is imagination –a force, or energy, that allows such a connection to be made. The realization of this interdependent relationship carries with it a kind of freedom for the individual. William Blake saw the human imagination as essential to human understanding of the world; he saw reality as a â€Å"mental construction. † The Romantics asserted the importance of the individual. Brittani Powell Dr. Matthew DeForrest ENG435/ TR 9:30-10:45 March 1, 2010 Individualism: First Generation Romantics An Annotated Bibliography Damrosch, David, and Kevin Dettmar*. * *The Longman Anthology of British Literature. * New York: Pearson Longman, 2006. Print. This texton British Literature describes the distinction and conviction the first generation of the Romantic writers felt on individualism. The authors give a fresh approach to the study of Romantic Literature edited by scholars in the field. Major prose works are included in their entirety, together with a wealth of poetry and drama, from Blake’s Songs of Innocence and of Experience to Byron’s Manfred —and beyond. The first generation Romantics and their Contemporaries of The Longman Anthology of British Literature is a comprehensive and thoughtfully arranged anthology that offers a rich selection of Blake’s commentaries and influences on the Romantic period. The text also includes Perspectives, Companion Readings, and â€Å"and Its Time† sections which show how major literary writings interrelate with and respond to various social, historical, and cultural events of Great Britain in the Romantic period. With a generous representation of fiction, drama, and poetry, the second edition includes major additions of important works and an expanded illustration program. This text is distinctive in exploring the perspective of the first generation writers and their take on individualism. *Greenblatt, Stephen, and M. H. Abrams. * *The Norton Anthology of English Literature. * New York: W. W. Norton, 2006. Print. The eighth edition of The Norton Anthology of English Literature text comprises six volumes, sold in two sets of three. The first set includes the volumes â€Å"The Middle Ages,† â€Å"The Sixteenth Century and The Early Seventeenth Century,† and â€Å"Restoration and the Eighteenth Century;† the second set includes â€Å"The Romantic Period,† â€Å"The Victorian Age,† and â€Å"The Twentieth Century and After. † The writings are arranged by author, with each author presented chronologically by date of birth. Historical and biographical information is provided in a series of head-notes for each author and in introductions for each of the time periods. Dickinson, Kate Letitia*. *William Blake's Anticipation of the Individualistic Revolution. * Philadelphia: R. West, 1978. Print. * This text on William Blake’s Anticipation of the Individualistic Revolution describes Blake’s struggle for individualism. The author describes Blake’s perspective and full descriptive criticisms on Blake’s works. Wordsworth, William, Samuel Taylor Coleridge, William Richey, and Daniel Robinson. Lyrical Ballads: and Related *Writings :* Complete Text with Introduction Contexts, Reactions. Boston: Houghton Mifflin, 2002. Print. This collection of poems by William Wordsworth and Samuel T. Coleridge describes a collection of poems by William Wordsworth and Samuel Taylor Coleridge, first published in 1798 and generally considered to have marked the beginning of the English Romantic movement in literature. Most of the poems in the 1798 edition were written by Wordsworth, with Coleridge contributing only four poems to the collection, including one of his most famous works, The Rime of the Ancient Mariner. One of the main themes of â€Å"Lyrical Ballads† is the return to the original state of nature, in which people led a purer and more innocent existence. Wordsworth subscribed to Rousseau's belief that humanity was essentially good but was corrupted by the influence of society. This may be linked with the sentiments spreading through Europe just prior to the French Revolution. *Coleridge, Samuel Taylor, and J. C. C. Mays. **Poetical Works, II. Poems (variorum Text), Parts 1 & 2. * Princeton, NJ: Princeton UP, 2001. Print. This text describes the three parts of Volume 16 confirm and expand the sense of the Coleridge who has emerged over the past half-century, with implications for English Romantic writing as a whole. This text is distinctive in exploring the works of Coleridge and is written with complete analysis of each poem. Shelley, Percy Bysshe*, Donald H. *Reiman*, and Neil *Fraistat*. * Shelley's Poetry and Prose: Authoritative Texts, Criticism. New York: Norton, 2002. Print. This collection of Shelley’s poetry and prose contains one of the fullest, and certainly the most accurately edited collections of Shelley's poetry and prose available. Shelley is the wild child of English poetry and his determined opposition to tyranny produced a huge variety of poetry, ranging from the rending lament of Keats in Adonais, to the defiant and taut sonnet Ozymandias. The essays in this volume are generally helpful and explain the structures of the poems where useful. They are also refreshingly short. This text distinctively contains 15 brief critical essays, which are among the best explications you'll find of Shelley's work. *Chandler, James. The Cambridge History of English Romantic Literature. * Cambridge, UK: Cambridge UP, 2009. Print. In this text it describes the Romantic period as one of the most creative, intense and turbulent periods of English literature, an age marked by revolution, reaction, and reform in politics, and by the invention of imaginative literature in its distinctively modern form. This History presents an engaging account of six decades of literary production around the turn of the nineteenth century. Reflecting the most up-to-date research, the essays are designed both to provide a narrative of Romantic literature, and to offer new and stimulating readings of the key texts. One group of essays addresses the various locations of literary activity – both in England and, as writers developed their interests in travel and foreign cultures, across the world. A second set of essays traces how texts responded to great historical and social change. With a comprehensive

Comparing and Contrasting Views of Emotion Regulation

Everyone regulates their emotions and some better than others. A majority of the time we do not even realize we are doing so because of a very powerful unconscious. Emotion regulation is a relatively new section of psychology because it has yet to be extensively researched. Such unexplored areas tend to be even a little fuzzy to even the most understanding of researchers. James J. Gross of Stanford University is one of the comparatively few researchers in this field and has written many psychologically recognized papers on different aspects of emotion regulation. A significant article about the ideas of emotion regulation that also states many conducted experiments is titled â€Å"Emotion regulation: Affective, cognitive, and social consequences. † Many of his articles and ideas closely relate to the ideas contained within Benedict Carey’s New York Times article entitled â€Å"Mind-Polishing Tools for Your Fuse Box of Emotions. †While these two articles by Gross and Carey both narrowly focus on a small portion of today’s psychological knowledge, there is a sharp contrast in their views of the topic. Perhaps by preferences of the author or what may be lack of knowledge on the author’s behalf, it is more than pure scientific evidence that produced such similar articles that differ on so many levels at the same time. Both written materials of course have an audience, but the audiences to which they appeal are entire opposites. Both authors tend to also have slightly differing views it seems but it is apparent in what they have written that they both coincide on the idea that poor emotion suppression plays its largest role in the social environment. However, even though suppression is a main focus for both, Carey’s article tends to drift towards seeing suppression in a mostly negative light. The New York Times, the source of Carey’s popular press article, is more directly aimed toward the general public with the intent of informing. Therefore, the emotion regulation article doesn’t assume the reader knows anything about the subject and so starts off by introducing the topic and slowly works its way further into topic while never really going too far into scientific depth. Instead of using made-up examples as Gross does which may not be relative to the general public, Carey chooses real-life examples that tend to be more connected to the everyday life of U. S. citizens as goes his opening sentence: â€Å"The longing for President Obama to vent some fury at oil executives or bankers may run deeper than politics† (Carey, 2010, para. 1). Such statements appear to be just an example, yet they also hold the author’s view of the situation, especially in an opening sentence. Such views usually set the tone or attitude for the rest of the article. This is not so, however, in one of Gross’s first statements where his example in one that has no depth: â€Å"Sometimes, emotions are triggered virtually automatically, such as when we recoil fearfully from a snake† (Gross, 2002). The example he uses, as previously stated, is not one that every person reading his article may know or have experienced but it also effective and contradicts the popular press article because it is an example which holds no emotional value. By not using emotion to shape his example, it is evident that Gross is not trying to persuade the reader to one view in any way, but rather just tells the facts. These forms of expressions are typical of a scholarly or peer reviewed article but that doesn’t mean that Carey couldn’t use this form of fact telling to get his point across. Content with emotional backup is favored by a reader just wanting a general picture because it makes for a more interesting read which is obviously Carey’s type of audience and not Gross’s. As far as content of the articles is concerned, it seems that the social consequences of emotion suppression are the bigger picture and focus of them both. Research in the past few years has found that people develop a variety of psychological tools to manage what they express in social situations, and those techniques often become subconscious, affecting interactions in unintended ways† (Carey, 2010, para. 6). Obviously what emotions we portray in interactions with others will affect the reactions of the partner and your own. Letting these emotions flow, whether positive or negative, seems to be a great way to release weight off your shoulders, so to speak. On the other hand, how we let emotions flow and to what extent has a major impact on our relationships with others. Positive portrayal of emotions is always the key to keeping healthy interactions. Even if it is anger that you are showing, sometimes letting the other person know why you are angry allows both of you to work on a solution which in turn is a positive consequence. Suppression is found to also lessen the psychological experience of a situation and also negatively decrease memory abilities during that period of time (Gross, 2002). Introverts therefore, keeping their personal feelings secret, would not mentally feel as strongly about an exciting event as someone who would greatly express their joy or excitement. So it seems that in this case, the more you show you’re excited, the more excited you become. Suppression then can be seen as a downward spiral to levels of low satisfaction, also known as the snowball effect. Although biases in published articles are regularly avoided, sometimes an author will include their beliefs about the topic more than they intend to. Biases generally are not an in-your-face way of illustrating an author’s view but rather a hidden and underlying focus that not only shows the author’s preference but unknowingly slightly persuades a reader to agree with the writer. One way of biasing toward one train of thought is to only state that one opinion that the author has and not the opposing view. Thus it can be seen that Gross is not biased toward suppression only being a negative social consequence through sentences like: â€Å"Compared to reappraisal, suppression leads individuals to share less of their positive and negative emotions, resulting in weakened social support, and even being less liked† (Gross, 2002). Being an author of a mainly research based article, Gross makes it clear that there is evidence that not only are there other forms of emotion regulation but different forms of suppression as well. In opposition to using other types of emotion regulation to further support evidence of suppressions consequences, Carey continues to use only examples of poor regulation to back up his conclusions. By mentioning that useful emotions are beneficial in certain settings, he veers away from going in depth about reappraisal because of how it might tone down his argument of how suppression is the main way that emotion regulation goes awry. Because Carey wrote this article in response to research and experiments about a scientific topic and not about social issues themselves, his bias is not a strong one or clearly apparent unless really evaluated as such. Largely due to less strict guidelines, popular press articles almost without fail are not just a write-up of facts but contain a viewpoint of some sort. This viewpoint not only shows the writers perspective but also generally allows the reader to decide for themselves what it is they choose to believe. Whether in light of the facts or in common beliefs, we can be sure that without a doubt emotion regulation controls all of our social interactions sometimes without us even noticing. However, Carey states that â€Å"people may choose the emotions they feel far more often than they are aware – and those choices, too, can trip up social interactions† (Carey, 2010, para. 17). Emotions may clearly show our feelings but the correct way to do so remains quite imperfect. With new studies like those discussed in Gross’s ending address to researchers there is still much to be learned about how we as humans can positively impact our own lives in how we regulate our emotions. If we can learn as developing youngsters how to affect our social habits we may very well see a decline in mental and social disorders in society. There are valuable strategies for different situations, the only trouble is deciding which one is right (Carey, 2010, para. 26). Mastering our own actions and portrayal of emotions will not ever reach perfection. These actions and feelings are often dealt with unconsciously so it is impossible to completely control them yet if we do control all that we can the world may very well be a more accepting environment and impact our own and other’s interactions for the better. Such hopes are more than likely the motivation for each of these authors to learn and write about the subject. Carey and Gross alike wrote for the greater good of informing about emotion regulation but their two articles were also not alike in so many ways. The context in which each author writes is ever so different for whom they are writing. More importantly though, the content the authors include paints a much bigger picture. Both articles focus on how poor emotion regulation has a huge consequence on our social lives. Their focuses differ however, because Carey focuses his article on how suppression is almost always a bad technique while Gross gives insight as to how there are different approaches of suppression and emotion regulation in general. To say the least, these two articles are comparatively alike in topic but contrast the divided views of the topic in whole, shedding new light on the future of emotion regulation.

Causes of income inequality in the UK and evaluate the measures that Essay

Causes of income inequality in the UK and evaluate the measures that could be used by the UK government to achieve a more equal distribution of wealth - Essay Example and Scott, G., 2012). The same cannot be said for high manual labor demanding jobs characterized by unpredictable shortages of skilled manpower. These have higher individual income rates than high growth rate jobs. The service sector in the UK which demands for low-skill and has limited trade union cover is the worst in terms of worker remunerations. The sector is often characterized by employment insecurity and unclear job descriptions which vary depending on the market demand, employers’ unique needs as well as personal pressures/ stress/ problems. The effect of globalization has seen an influx of high-skill jobs especially in high growth industries. Persons with unique skills are increasingly getting well paid than witnessed in previous years. Academic exposure has also defined the industrial/ job variations with professionals being scaled depending on their levels of education (Mooney, G. and Scott, G., 2012). This is the main factor determining labor as skilled, un-skille d, manual, automated, permanent, contractual and casual, among other classifications within the United Kingdom. State benefits including unemployment income and benefits from the state welfare are critical in the United Kingdom individual income disparities. This is because the state benefits are directly connected to the prevailing retail prices within the economy and not in any way indexed to the earnings of individuals (Eibel, D., Rockika, E., and Leaman, J., 2013). This explains why relative incomes of people who are state benefit oriented decreases over time. This factor has defined the inflation effect on large families surviving on minimum wage as well as households’ dependant on pension. The third factor in unequal income distribution is unemployment. This affects income distribution in both the short-run and long-run. In the long-run it affects education, quality of labour as well

Nurses Using Critical Thinking to Implement Patient Care Essay

Nurses Using Critical Thinking to Implement Patient Care - Essay Example As the patient is acutely ill, assessment and interventions should proceed simultaneously. Assessment is done by history taking, physical examination and investigations. History taking should include the duration for which the symptoms have been present, the course of illness, associate symptoms such as cough, any obvious or clear triggering event, history of smoking and drug abuse in the recent past, history of significant weight loss and any significant past medical or surgical history. As the patient is having difficulty in speaking due to shortness of breath, history should be taken from the accompanying family member .The clinical record of the previous day should be reviewed which may contain the history given by the patient. Obtaining the history is important to arrive at the etiology. So far as physical examination is concerned, patient’s vital parameters are recorded and continuously monitored. As patient is hyperpyrexic, hourly temperature recording should be done. S igns of respiratory distress namely tachypnea, use of accessory muscles of respiration, wheezing and findings on chest auscultation are documented (Prigmore 50). General physical examination includes examination for skin rash and color, needle marks, lymphadenopathy, icterus and diaphoresis. Cardiovascular assessment evaluates blood pressure, heart rate, rhythm, pulse volume status and cardiac murmur, if any. The rationale behind all these assessments is to localize the site of infection, determine the cause of fever and to monitor the respiratory function and progress of the disease. Hydration status of patient should be assessed as fever can lead to significant evaporative losses and dehydration. Consciousness level and status of the pupils is assessed. Any tests and investigations that have been done till now are reviewed. Patient’s socioeconomic, professional and family background should be briefly appraised. Nursing diagnosis Fever is generally indicative of an infective pathology. Also, the patient has coexisting respiratory distress with diaphoresis. Thus, differentials of the nursing diagnosis in this patient are an acute respiratory infection like community acquired pneumonia of bacterial, viral or fungal etiology (Prigmore 50). Sudden deterioration with fever, tachycardia and tachypnea suggest acute lung injury. A young patient having a severe illness should prompt a diagnosis of immunosuppresion such as AIDS. Thus, the patient may have HIV related pneumonia and septicemia (Kalikiri, Kandala, and Sachan). Patient’s occupation where he may have been acutely exposed to large amount of dust or noxious fumes could have caused pulmonary inflammation. Construction workers may be predisposed to fungal infections. Fever with sudden onset respiratory distress and diaphoresis can also be a feature of acute infective endocarditis leading to heart failure as a result of intra venous drug abuse (Cabell, Abrutyn, and Karchmer 185-187). Some drug over dosages can also cause hyperpyrexia with shortness of breath. Non cardiogenic pulmonary edema and pulmonary hemorrhage are known complications of heroine abuse (Gotway et al 120-122; Dettmeyer et al 87). Patient’s lifestyle warrants an evaluation for substance abuse. An unhealthy lifestyle in a young patient can also cause accelerated atherosclerosis and myocardial infarction which is however, unlikely in the absence

Dael with deferent situation Essay Example | Topics and Well Written Essays - 1750 words

Dael with deferent situation - Essay Example However, money is a short term motivator and only money is used to motivate the workforce, than can create an unhealthy relationship as the workforce can start perceiving the management as unfeeling, tyrannical force which does not have consideration for their actual needs. At the higher levels of work, the workforce require non-money motivators such as praise, recognition, acknowledgement, and a sense of belonging which can go a long way in building the sense of belonging and the self-esteem need is hence, fulfilled creating a good working relationship and effectively, a positive outlook. Answer:2 There are forms of power and two of those, are called as visible and invisible powers. Visible power is defined as the first face of power and is the vocal voice of power in a manner of speaking. This is that source of power which can be demonstrated through participation in decision making and having a certain influence in the decision making process itself. This power can be observed and is "pluralist" sense of power. The second categorization of power; invisible power is that power which allows the shaping of people's needs and wants. It is embedded in the social, cultural, ideological values and norms. It is an internalized sense of power which cannot always be observed. ... d resources-clearly, the difference of the composition of these two results in the basic differences in power itself If a person is more motivated to prove himself/herself, she would be motivated to show the skill by a visible sense of power while a equally motivated person could be more interested in remaining on the sidelines and shaping the wants and needs. Answer 3: A diagram depicting the main ideas of the article: Decreasing Incinerators usage PVCs decreasing -Mercury levels down-Proper disposal-Eyeing greater biological swath Energy & H2p conservationProduce of Dioxin Healthier food practices-greener suppliers-No VOCs or Low Vocs b) The stakeholders interested in this venture and who would have a certain aim, stake involved would be the; the environmentalists such as the United States Protection Agency, other concerned environmental groups, the community consisting of people going to hospitals, the people working in the health sector, the healthcare industry including the public and private officials, the architectural firms who specialize in healthcare projects, and if the situation becomes critical then even the World Health Organization. The perspective of the healthcare industry and its officials would be that they would want to have this issue taken care of as soon as possible. The publicity that this issue has been getting has created a negative image and has caused extensive damage to the credibility of the industry itself .By taking preventive measures, the industry officials want to clean up the "mess" while safeguarding the future The perspective of the concerned community would that of safeguarding their interests by

The Promise of Stem Cell Research for Solving Complex Medical Problems Paper

The Promise of Stem Cell for Solving Complex Medical Problems - Research Paper Example It is evidently clear from the discussion that stem cell research might seem to be a catch-all solution to a myriad of clinical problems. If the public listens to certain corners of the bioethics field, stem cell research might seem to be a scientific solution that comes at a great cost to human life. Of course, most approaches to stem cells contain far more nuance than â€Å"for† and â€Å"against† embryonic cell research; however, it is a polarizing subject that is divisive even among researchers in the field. The purpose of this paper is to define some of the challenges—both ethical and scientific—posed to embryonic stem cell research, which includes looking at possible future directions for clinical practices, research agendas, and ethical systems that might oppose the use of embryonic stem cell lines. Overall, the â€Å"promise† of stem cell research includes not only the potential for benefiting mankind with novel kinds of treatment for painfu l and debilitating diseases, but also the potential for creating these treatments in ways that do not harm human dignity. First, a distinction should be drawn between embryonic and adult stem cells, particularly with regard to differences in their potentials to grow and regenerate tissues. Stem cells in general are a rare subset of primitive cells that, at the single-cell level, can self-renew as well as give rise to mature, differentiating daughter cells. According to the NIH, embryonic stem cells are grown easily in culture, while adult stem cells are rare in mature tissues. Accordingly, isolating these cells from an adult tissue is difficult, and methods to develop more cells in cell culture have not yet been developed. This distinction is significant insofar as large numbers of cells are needed for stem cell replacement therapies. In other words, adult stem cells cannot provide a sufficient level of coverage for stem cell research, let alone stem cell treatments on a public leve l. Therefore, stem cell research is normally biased toward the use of embryonic stem cells. Such stem cells are taken from embryos that are fertilized in vitro. The development of cells in a laboratory setting is known to scientists as â€Å"cell culture.† Embryonic stem cells are grown by transporting cells from a pre-implantation embryo into a culture environment that holds a nutrient-rich base known as a culture medium. Over the process of development, the cells divide and coat the surface of the dish into which they were transported. Once a cell line is developed, the original stem cells can produce millions or perhaps billions of embryonic stem cells for researchers to utilize in making discoveries and potentially treating diseases. Stem cells that proliferate in a cell culture of an extended period of time but have not differentiated into a specific kind of cell are known as â€Å"pluripotent† (meaning, literally, not constrained toward a specific developmental p athway). These cells are truly useful because they can be

The history of ancient India. Harppan Culture Research Paper

The history of ancient India. Harppan Culture - Research Paper Example But excavations at Harappa and Mohanjo-Daro changed the complete viewpoint and old beliefs. Starting with the finding of Harappa, almost thousand conclusions with comparable characters have been exposed. Scholars named it ‘Indus valley civilization’ (Around the Indus in 90 Slides par. 1). Indus valley civilization developed at two centers-Harappa and Mohanjodaro. Harappa is in Montgomery district of the Punjab (now in Pakistan). Mohanjodaro is in Larkana district of Sind (now in Pakistan). Mohanjodaro means ‘the mount of the dead’. The distance between these two centers is 650 Kms. According to the famous archeologist Sir John Marshall, Harappan civilization is about 5000 years old. The town planning and material life of the Harappan culture were really great. Archeologist like â€Å"Mortimer Wheeler and Stuart Piggot believed that the Harappan towns had a remarkable unity of conception† (Unit 6: Material Characteristics 21). Each town was divided int o two parts. In one part, the citadel indicated where the rulers lived. In the other part of the town, the ruled, and the poor lived. â€Å"The most ancient paw marks of human actions in India go back to the Paleolithic Age, around between 400,000 and 200,000 B.C.

UK Budget Hotels Case Study Example | Topics and Well Written Essays - 3500 words

UK Budget Hotels - Case Study Example The industry will account for over a quarter of the total hotel industry market share come the year 2027, this is according to different research done. According to Melvin Gold a consultant in the industry and whom it is reported that has done the most comprehensive research in the industry, he states that the industry presently enjoys a market share of 12% and it is predicted that it will reach a market share of 26% in the next 20 years. This is attributed to the fact that consumers are increasingly demanding for low cost hotels. (Hotel benchmark, 2002) Despite a lower demand in the hotel sector, in the UK and Europe as whole, budget hotels and mid -market hotels have continued to grow at an average of 12%. The improvement of the budget hotel sector is witnessed in the UK market where the rate of occupancy has moved up. The sector is the only one posting improved occupancy in the hotel industry in the UK. The budget hotel sector has continued to grow despite the factor that the hotel industry has been declining. (Hotel benchmark, 2002) Premier inn budget hotels are the biggest UK band hotel, with a total of more than 32,500 rooms and a chain of over 490 hotels. Initial the chain was operated under the "travel in" name. The hotel chain is owned by Whitbread Company and it was opened to over competition to the Travelodge. The very first group of the hotel were built next to Beefeater in 1987-1988. Ever since 1987, the premier hotels have developed to become the biggest chain of hotels in the whole of UK. In the year 2004 Whitbread re-branded the travel inn company to be known as premier Travel Inn after acquiring the rival group Premier Lodge that was owned by Spirit group at a total sum of 505 US Dollars. The name has been re-branded again to Premier Inn in this year (2007) Company logo; source (Premier Inn, 2007) Premier inn summary information (Premier Inn, 2007) Type Public Founded 1987 Headquarters Flag of England Luton Area served United Kingdom Industry Hospitality Parent Whitbread Rooms capacity 32,500 Rooms The hotel chain has created a policy of having similar rooms in all of its hotels; the rooms usually have a double bed/ twin beds, a working desk, shelves, a TV set and a shower. Some rooms have extra pull-out beds or on sofa, there are referred as family rooms. Usually these rooms are not priced higher than the standard rooms, as they are same in size. In the year 2006 premier inn modified their general room design; however the rooms still have the same standard of facilities as in the past. Currently, the company offers a few numbers of rooms where smoking is allowed, but as from January 2008, the company aims at making banning smoking in all rooms. (Premier Inn, 2007) Pricing policy Premier Inn's charges a daily amount per room occupied not considering the number of people occupying the room, the maximum allowed number is two adults and two children. The price of a room according to the company website is from $ 48, however many of its chain charge a minimum of $55, though the pricing depends on where the hotel is located and on particular days of the week. For example prices are higher on a week day than during a weekend. Unlike their main competitor

Consider Two Contrasting Characters In The Play Essay Example for Free

Consider Two Contrasting Characters In The Play Essay Consider two contrasting characters in the play. How does the playwright convey their personalities and their attitudes to the situation in which they find themselves? The playwright of The Long, the Short and the Tall is Willis Hall and he wrote it in 1959. The play is set in the Malaysian jungle in 1942 during the Second World War. It is about a British scout patrol, which is caught in the unexpected Japanese advance down the Malaysian peninsula. It deals with men from all over Britain, from different backgrounds and cultures, and their relationships with each other. The main issue though, is whether the men are able to kill another human being. It shows their reactions in tense and almost unreal situations. World War Two lasted from 1939 to 1945. It was fought in two places; in Europe against Germany and in the Pacific against Japan. Britain and the USA started fighting against Japan because Japan bombed Pearl Harbour in December 1941, which had docked a whole fleet of American war ships. The British and the Americans didnt expect the Japanese to attack, so they were not able to defend themselves. From here Japan continued to expand into other countries. They quickly conquered South-East Asia. The next thing the Japanese did was to invade Singapore in Malaysia. Again the British were completely unprepared for the attack. All Singapores defences were facing into the sea, never expecting or believing that anybody would come down the peninsula, through the jungle, but this is exactly what the Japanese did. Because no one in Singapore believed that they would be attacked from the land side, all the defences were on the ocean side, to protect against a marine attack. The Japanese were so successful because they had had better training in jungle warfare. They wore light clothing, had light ammunition and made use of bicycles for transport. This meant that they could travel great distances in a relatively short time. There wasnt much hope for the British soldiers, who had little or no training in jungle warfare, they had heavy clothing and ammunition and no suitable transport. Morale in the British army was very low. Most of the soldiers were conscripts who were very cynical about the ability of the generals of the army to direct the army in the right away and also because of the lack of proper training and equipment. This can be seen in the play in the way the characters talk of the radio not working. Damn duff equipment is how Johnstone describes the radio. To the British conscripts the Japanese army seemed invincible, with their incredibly patriotic soldiers who were prepared to die rather than surrender. The Japanese believed in the motto Death before dishonour. They seemed a completely fearless army because of this, which didnt do the morale of the British soldiers much good. The two contrasting characters I have chosen to look at are Bamforth and Johnstone. I have chosen Bamforth because his character changes a great deal throughout the play and his point of view moves to a different angle and I have chosen Johnstone because his character is one of the few ones, which doesnt change much throughout the play. Private C. Bamforth is a conscript into the British army and has been posted over to the Far East to help fight the Japanese. He is from London and is in the lowest possible rank in the army. His position is completely different from Johnstones. His full title is Corporal E. Johnstone. He is two above Bamforth in ranks and is part of the regular army and is not conscripted. This means that is attitude to the army is different. His attitude is much less cynical and he respects authority more, in terms of Mitchem. He is cynical in one part of the play where he becomes exasperated when the radio wont work. Damn duff equipment. The whole damn issues duff. But overall he is much less cynical of the British armys capabilities. On the other side Bamforth is very cynical of the British army in the way he speaks of it. He apparently quotes one of the Generals, Bammo, my old son, the British armys in a desperate situation. The yellow perils about to descend on us Here he is joking about the state of the British army, but he obviously believes it, otherwise he wouldnt be saying it and it wouldnt be funny. Also he makes clear that he isnt prepared to be a hero, I wasnt meant to be a hero he states it clearly and decisively, which shows that he has no doubts about it. Bamforth enjoys making fun of others especially people who cant defend themselves very well like Whitaker and people who are of a certain area such as Wales or Scotland. He tends to generalise about people of a certain area and call them derogatory names. You Scotch haggis!, you Cardiff creep, Youre an ignorant Welsh Taff! He is a really unpleasant character in the beginning and obviously resents authrority; Nit is what he says under his breath at Johnstone. Johnstone is also unpleasant in the way he threatens Bamforth, but as the person watching the play, with no knowledge of how Bamforths character will change, I found that I sympathised with Johnstone and felt glad that he was giving Bamforth what he deserved. Their initial reaction was also very similar, as it was Johnstone who grabbed the prisoner and ordered one of the other men to kill him with their bayonet and Bamforth was the only other soldier who felt able to kill him. He regarded the Japanese soldier as only as important as an animal. Its only the same as carving up a pig. The prisoner was very low in his opinion Johnstone has very little contact with the prisoner; he only has direct contact with the prisoner when he has the argument with Bamforth over whether the prisoner should be allowed any cigarettes. He obviously has strong opinions on what should happen to the prisoner; he thinks it is a bad decision of Mitchems to take the prisoner back as it is too risky. He tries to argue with Mitchem that they should kill the prisoner right then, before it all got out of hand. Get rid of him. Right now Strangely enough, it is Bamforth who befriends the prisoner and talks to him and joke with him. He even begins to regard the prisoner as almost human. Hes almost human this one is!. His opinion of the prisoner has risen from that of animal to almost human. This is because the prisoner showed him his photos of his family. He indicates that he also has a baby, this is probably why Bamforth begins to regard him with more respect. Next Bamforth offers the prisoner a cigarette, but Johnstone knocks the prisoners from his mouth. At once Bamforth demands an explanation from Johnstone. Here he is clearly defending the prisoners rights, but also I think that he argues with Johnstone just because he did something that infringed his rights. Later on when the argument about the prisoners cigarette case begins, the playwright cleverly makes Bamforth leave so that the argument can progress without anyone coming to the prisoners defence. When Bamforth returns the argument reaches a climax; he immediately comes to the prisoners defence. He defends him verbally and helps the prisoner. He tells the others that he gave the prisoner the cigarettes. This may not have been true and I dont think that Johnstone really believed him. He is the one who asks to look at the case before it is returned to the prisoner and he starts another argument about the case. This time Bamforth does not claim to have given it to him, but turns the story back on Johnstone by making Whitaker tell the others how he has a locker full of Japanese souvenirs. He defends the prisoner all the way. This is sign that he has become really attached to the prisoner. By the end when they have to decide whether to kill the prisoner or not, Bamforth has become very attached to the prisoner. He physically stands in-between the prisoner and Johnstone, as can be seen from the stage directions. This is a clear piece of proof that he is now prepared physically protect the prisoner not just argue for him. Its him and me. This shows that he is saying that if they want to kill the prisoner, they will have to kill him too. Also he now expresses freely that he regard the prisoner highly. Hes a man, showing that the prisoner has earned a lot of Bamforths respect. Johnstone on the other hand is the one who is trying to kill the prisoner. Johnstone still thinks they should kill the prisoner and his opinion of him has not risen either, Its a bloody nip From this we can see that he regards him as really low because he says it instead of he and uses the derogatory term of bloody nip. He orders Bamforth out of the way, but he will not move and appeals to each of the men in turn to help him. But each one turns him down, he appeals to Macleish last of all, probably hoping that at least he was going to help him because his brother could be a POW too. But even he does not help Bamforth. He is obviously desperate because he turns to sheer pettiness when each of the men turn him down. I hope they carve your brother up. Get that? I hope they carve your bloody brother up! In the end the decision is made for them as Whitaker shoots the prisoner as he rises, during the fight between Bamforth and Johnstone. The play offers no obvious answers to who was right or what they should have done. It was quite ironic how it is Johnstone left alive at the end who surrenders because it is was he who was prepared to kill their POW, having said this he did not have much choice in the matter. Personally I really dont know what they should have done because it was such a hard decision, but if I had to make a decision I would probably have tried to take the prisoner back to camp rather than hanging around arguing about it. If they had done that they might have had a chance of getting back alive, but as it was they had no hope. With the benefit of hindsight, I can see that Johnstone was right, when he said that they should kill the prisoner in the beginning, when none of them were attached to the prisoner and there would have been no problem. However I dont think I would be able to kill someone in that situation even if I was ordered to.

Hindustan unilever limited

Hindustan unilever limited Hindustan Unilever Limited Hindustan Unilever Limited (HUL) is Indias largest fast moving consumer goods company, with leadership in Home Personal Care Products and Foods Beverages. HULs brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. Hindustan unilever limited is one of Indias (FMCG) fast moving consumer goods company and have brands like Lifebuoy, Lux , Surf Excel, Rin, Wheel, Fair Lovely, Ponds, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr , Kwality Walls are household names across the country and other products such as soaps, detergents, personal products, tea, coffee etc The mission that inspires HULs over 15,000 employees is to add vitality to life. With 35 Power Brands, HUL meets every day needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds 52.10% of the equity. A Fortune 500 transnational, Unilever sells Foods and Home and Personal Care brands in about 100 countries worldwide. MISSION Unilevers mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. CORPORATE MISSION Unilevers mission is to add Vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers a truly multi-local multinational. Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. To succeed also requires, we believe, the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact. This is our road to sustainable, profitable growth, creating long-term value for our shareholders, our people, and our business partners. MARKETING OBJECTIVE The marketing objective is to establish the company as an expert in the marketplace .Lux has to establish an expert in the marketplace. Lux has to establish itself as a leader in the market. To accomplish this objective, customers must faith on its products. Objective metric :-To extend the business. To accomplish this marketing objective .Lux must have to tie-ups some other branded (Foreign) company and produce very good quality products. People know about at least more countries and use it. SWOT ANALYSIS Strengths Company has advanced technology and well skilled professionals. The new Lux face wash is a high quality product in term of skin problems and protection. The target market is educated, professionals and belongs to premium and middle class Company totally owned, systematic distribution network, transparent communication system. Weakness Competitors have strong promotional activities. Imported brands also available in the markets. Customers are offered better alternatives by the competition. Opportunities Population expands at a rapid rate. Consumers are becoming more quality conscious. Rural areas are a large prospective market where they can introduce lux face wash. Customer base is increasing with effective marketing. Threats Political and Economical factors. Partial Government policies. High rate of competition. Local and foreign competitors INTRODUCTION TO LUX Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula, is targeted to a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen concept in soap industry. Lux plans to cater to all these customers. Beauty begins with Lux. The strategy that is used by lever brother for their lux sunscreen is on specific product Benefits strategy as the lux sunscreen promotes Sun Protection benefit as well as beauty .Lux sunscreen revolves around the slogan that is:Lux Sunscreen. Lux Soap came into existence in 1964. Subsequently it was launched in the US in 1916, and marketed as laundry soap targeted specifically at delicates. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. The flake-type soap allowed the manufacturer some leeway from lye because it did not need to be shaped into traditional cake-shaped loaves as other soaps were. The result was a gentler soap that dissolved more readily and was advertised as suitable for home laundry use. Lux is currently a product of Unilever. The name Lux was chosen as the Latin word for light. Lux toilet soap was introduced as bathroom soap in the US in 1925 and in the UK in 1928 as a brand extension of Lux soap flakes. Subsequently Lux soap has been marketed in several forms, including hand wash, shower gel and cream bath soap. Lux soap was launched in India in 1929. The very first advertisement in 1929 featured Leela Chitnis as its brand ambassador. It was branded in India as the beauty soap of film stars. Delight to the senses: Everything about the brand from the look and feel of the products and packaging to the subtle fragrances is a delight to the senses. In fact, Lux has been making waves since 1924, when it launched the worlds first mass-market beauty soap at a fraction of the cost of some expensive brands. How it all started Lux was first introduced as toilet soap in 1925. Produced by Lever Brothers, it arrived in the UK in 1928, offering people a chance to pamper themselves for a modest price. From the 1930s right through to the 1970s, Lux soap colours and packaging were altered several times to reflect fashion trends. In 1958 five colours made up the range: pink, white, blue, green and yellow. People enjoyed matching their soap with their bathroom colours. In the early 1990s, Lux responded to the growing trend away from traditional soap bars by launching its own range of shower gels, liquid soaps and moisturising bars. Lux beauty facial wash, Lux beauty bath and Lux beauty shower were launched in 1992. In 2004, the entire Lux range was relaunched in the UK to include five shower gels, three bath products and two new soap bars. 2005 saw the launch of three exciting new variants with dreamy names such as Wine Roses bath cream, Glowing Touch and Sparkling Morning shower gels. PRODUCTS OF LUX Top of Form Lux Bath Glowing Touch Lux Bath Shimmering Sea Refreshing Foam Bath Lux Bath Wine Roses Lux Heavenly Milk Indulging Cream Bath Lux Light Reflect Body Moisturiser Lux Liquid Hand Wash Heavenly Milk Lux Liquid Hand Wash Shimmering Sea Lux Nutri Pearls Body Moisturiser Lux Oils of the Orient Pampering Cream Bath Lux Shower Cream Heavenly Milk Lux Shower Cream Oils of the Orient Lux Shower Gel Nutri Pearls Lux Shower Gel Shimmering Sea Lux Shower Gel Summer Massage Lux Shower Gel Wine Roses Lux Shower Glowing Touch Lux Shower Sparkling Morning Lux Soap Bar Silky Touch Lux Soap Creamy Perfection Lux Soap Marine Massage Bottom of Form LAUNCHING OF LUX FACE WASH We are proud to propose a new range of deodorant protection brings you incredible natural effectiveness that is kind to both you and environment. This year launch of the new variant lux faces wash, with the baseline FEEL FRESH to communicate its positioning. It addresses towards the need for removing unnecessary dirt and feels your skin soft and fresh through the unique proposition of FACE WASH. Today in the market, lux has three distinct variants, Lux deo, beauty soap, creams continues to operate in the healthy skin category. Lux soaps are the strongest player in freshness category. This is a natural extract recommended by a professional dermatologist in Arizona, U.S.A. It was already approved for safety and hygene.Lux Face Wash is the latest offer from the HUL. This latest Face wash is based at make your skin free from dirt and feels fresh and soft skin. It comes for oily skin. Product profile Lux Face Wash the first step in facial care for soft, smooth skin. For clean and soft skin that glows suitable for all skin-types. How it works: Thoroughly cleanses without leaving slippery feeling on skin. Cleans skin 100% soap free formula with rich lather penetrates and removes deep rooted dirt, leaving your skin cleaner and smoother. Gentle on skin. Active Cleansing System cleans gently and cares for your skin better than soap. Results: Clean, soft, glowing skin. Usage: Splash faces with water and apply face wash on face and neck. Rinse off. Pat dry. If face-wash gets into your eyes, rinse well with water. Soap free washing preparation with organic surface active agents. Key Ingredients: Glycerin, Sodium Lareth Sulphate, Tocopheryl Acetate (Vitamin E Acetate). PRICING Unilever claims to practice value based pricing in which the customer perception of the products price provides a starting point for developing the marketing mix of the product. The research department determines this price usually by using focus groups. The primary importance of this value based pricing is that the product demand will be much higher if its price is in line with the customers perception of its value. One crucial concern for value based pricing is strict management of cost in order to be able to make a profit at the value based price. After the initial price is determined Unilever then uses target costing in order to achieve the required profits. With the marketing plan now being termed as Annual contact the importance of meeting the profit margin requirements has increased. Target costing thus provides as essential tool to manage cost effectively. The characteristics of monopolistic competition typifying the market set the threshold for pricing. This market over a range of prices. The key element is differentiation which allows the sellers to gain market share in contrasts to competitors. Last year lakme, Himalaya, Ponds revised their prices which has increased the prices of their face wash considerably but lux has maintained its price and their prices are much lower than Ponds, lakme. Being a poor country people go for products which are within the range of Rs 50. Promotion LUX has been closely identified by its innovation, which is reflected in its promotions. It was the first brand of this category that comes up with an idea of creative offers like gold coins and pendants in soap. After getting a good response from these offers they started new offers to increase the sales like, Buy1 Get 1 Free. LUX advertising always had a strong impact on customers by carefully choosing the elements which reflect aspects of the brand. No wonder then, the commercials featuring of celebrities like, Hema Malani, Aishwarya Rai and kareena Kapoor makes the Lux very famous among womens and this creates an curiosity in the mind of girls for using the product. The confidence that advertisement shows were closely connected to the properties of the Lux product. The lux face washes targets audiences in the markets of India that has appealed for only girls. The current advertising reinforces this bond and the fact that lux has provided protection over the years. STEPS IN LAUNCHING OF FACE WASH HUL want to launch a new product of lux into market. This time company is launching lux face wash with different fragrances for girls facing problem of oily skin They had done homework and decided exactly what to offer and how to generate sales. It is very difficult to increase sales because these days large number of products were launched everyday and there is very tough competition in market. So for this there is a proper procedure to launch product in the market and defined a proper procedure of launching a new product in the market. Lux face wash is the brand extension of the lux range and it will provide benefit in the success of the product. These are the following steps kept in mind. 1. Identifying the competitors: Before launching the product a proper market study must be done to know the competitors in the market and their strategies. There are various competitors of HUL in market offering large range of products like lakme, ponds, Himalaya etc. So for this there is a need of market survey and have to take a serious look at competitors by doing the proper SWOT (strengths, weaknesses, opportunities and threats) analysis. By doing swot analysis strategies and target market of competitors will come to know and helps in making the policies to compete with them. As HUL is launching face wash under the brand name LUX it is important to know the products offered in the market by competitors. There are various products like ponds, lakme etc offered by competitors but if new product or service is entirely unique and without any competition, its important to put product according to the customers prospective .Once it is decided whom will be competitors, review their mar keting strategy, including their ads, brochures and websites and target market after all the process it is to be evaluated how new product will stand up against other products. 2. Target the customer. To successfully launch a new product with minimum financial outlay, its essential to focus exclusively on those customers who are targeted according to the different segments. These customers may be those peoples currently buying something else and can appreciate the additional features of new product offered to them. So for targeting the market there must be a proper segmentation according to age, sex, preferences etc. There will be a proper positioning of product in the mind of the customers. The main target customer of the lux face wash is girls. 3. Define marketing strategy and techniques. After defining the target customer, sales and marketing channels also must be decided. It must be decided whether to do distribute through internet or dealers .Generally, multichannel marketing achieve the greatest success .It is necessary to know target customer and target market. Suppose your strategy is to market a low-cost customer you might choose traditional direct marketing sales as your primary channel. The trend from traditional strategies based on personalization, rather than generalization approaches integrated. If you want to target high cost customer you might use traditional as well as modern techniques to distribute the products. HUL involve the whole organization, because it needs both internal and external communications to identify the strategy and direction of the organization. 4. Test concept and marketing approach. With all the efforts and money it takes to bring a new product to market, it is foolishness to rush to the launch phase before testing your product. Its best to examine product, marketing message and marketing materials offered by the company. Before launching the product it is to be tested whether the product will be accepted by the customer or not. Only after testing is complete, company should proceed to the final creation of marketing approach and strategy. 5. Positioning:-Positioning is the art of designing the companys offer and image to occupy a place in the mind of the target customers. The goal is to locate the brand in the mind of consumers to maximize the benefits of the firm. Positioning starts with a product. Therefore it is important to develop approach in order to obtain a brand image, target the market and to position the LUX deo to their respective target markets. The present report focuses on the explanation of the promotional, marketing mix and business strategy. 6. Roll out campaign. Campaign often plays a vital role in the launch of a product. There are various ways of campaign like through advertisement, events, public relations etc .But no matter what publicity route you choose, first make sure your product is ready and available for purchase in order to maximize returns. And other marketing efforts should follow closely on the press roll out. Monitor the results of all media, and in the first weeks and months, be prepared to adjust campaign to take advantage of what is working best. Company must hold various promotional events, advertisements for the promotion of the product. As HLL is launching the deo there must awareness and availability of the product in market which is only possible by promotional campaign. All the Medias like newspapers, TV, radios; internet etc must be used for the promotion of the product. 7. Launch of the product: After a proper campaign process it is to be decided about the launch of the product keeping in mind the various concepts of marketing mix. A proper process must be followed keeping in mind the 4ps price, place, product, promotion .when all is set launch product by handling an inaugural ceremony. 8. Taking the feedback from customer:- work doesnt ends after launch of the product now its time to take feedback from customer about the product. Feedback will tell whether the product is successful or not. Company will also come to know about the need of customer and can review the product. Feedback is necessary because by this it can be specified that what consumers want and what they are getting. It will also help in the launching of new product. 9. Know your products lifecycle. The campaign which is used during the introduction phase of product launch will need to be updated as product matures. It is needed to monitor the marketing results carefully and record the results that will indicate when its time to revise the product, media message for generating the higher revenue. This is needed because every product reaches the maturity stage where revenue generations decrease and its time to review the product. MARKET GROWTH OF FACE WASH This graph shows the market growth of the product after the one month of launch up to the fifth month. According to this market survey products market share increases rapidly but due to tough competition in the market it starts declining at the ending of second month. Graphic representation of product growth But after the end of the third month sales increases due to the quick response of the company.HUL increases the sales promotion of deodorant creates awareness in the market. Due to this there is increase in the sales and remain constant up to fifth month. This shows that after launching the product job doesnt ends product but it needs regular promotion in case of new product. After examining the market cause of decline in the growth of product indicates that it is caused by due to the decrease in the price of the other companys product. So here HUL reduces its products prices and records increase in the growth rate and maintained it. Market survey is must in todays competitive world because market trends keep on changing regularly so thats why its necessary. Evaluation and control Evaluation is main part how we done all the things market research , knowledge about competitors strategy target market product promotion evaluation and good control over all these activities are very essential. Responsible Management Responsibility management solves most of important problem faced by system administrator. Employees should have proper responsibility about management. Place Distribution: Place and distribution channels play an important role of product. IMPLEMENTATION OF TIME TABLE 1. The company plans to more market shares at the end of 2010. 2. The company plans to have secured selling in each region of the country even abroad i.e. global market. SUMMARY HUL has to sale its new product LUX face wash throughout the country and also target the new entry. For this HUL has to set quarterly and yearly sales target and actual sales will be compared to these quarterly plans One major concern is that the current financial strategy of supporting. We have to new business by personal funds. Finally we have to utilize all marketing plans.

HIV Screening for Pregnant Mothers | Research

HIV Screening for Pregnant Mothers | Research INTRODUCTION â€Å"There is such a special sweetness in being able to participate in creation† Pamela S.Nadev â€Å"Passing the disease to a new born is a human rights violation. This should stop and all of us must try to make this a success,† Oscar Fernandes (Head of Forum of parliamentarians on HIV/AIDS) reportedly said when asked about HIV screening among pregnant women. Pregnancy is what make our life on earth keeps going. Making a healthy progeny, would help the existence of our species in our natural GOD given form. If the progeny is not good, who knows, man might again turn to be monkeys as by Darwin’s theory. But that’s not what we are going to discuss here. As Oscar Fernandes says, giving a disease is a serious human rights violation, which I would call a great sin. India has a low HIV prevalence of 0.34 percent while in terms of individuals infected, India is home to the third largest number of people living with HIV in the world. Nearly 5% of infection are attributable to parent to child transmission. National AIDS Control Organisation estimated that 2.39 million people live with HIV/AIDS in India in 2008 – 2009, a more recent investigation by the Million Death Study Collaborators in the British Medical Journal (2010) estimates the population to be between 1.4 – 1.6 million people. In the last ten years 50% decline has been seen in the number of new HIV infections. (British Medical journal 2009) Pandey et al., (2008-2009) updated the adult HIV prevalence and number of people living with HIV in India for the year 2008-2009. It revealed that the estimated number of people living with HIV is 2.4 million (1.93 – 3.04 million) in 2009, of which, 39% are women, children under 15yrs of age account for 4.4% of all infections. NACO had estimated that there was 0.31% of HIV prevalence among adults (15yrs above). According to UNICEF, it is estimated that there are between 22,000 and 61,000 HIV pregnant women living with HIV in India. Although the percentage of pregnant women tested for HIV increased from 2% in 2005 to 23% in 2010, testing coverage is still low. The more recent National AIDS Control Organisation data, India has demonstrated a reduction of 57 % in estimated annual new infections from 0.274 million in 2000 to 0.116 million in 2011, and the estimated number of people living with HIV was 2.08 million in 2011. A study to determine seroprevalence of HIV in pregnant women in a tertiary care hospital (Kurnool Medical College) India was conducted in 2011. Out of 11,671 pregnant women, 53 were found to be positive for HIV (0.45%). (Devi R.A., Shyamala R. (2011) Alvarez-Uria G., Midde M., Naik K.P. et al., (2011) suggested that the HIV prevalence in young pregnant women reduced from 1.22% in 2007 to 0.35% in 2011. A reduction in HIV prevalence was seen in all subgroups except in women from forward castes. Women whose job was not related to agriculture and women who had only completed primary education were more likely to be HIV- infected. According to NFHS-II figures, overall HIV prevalence was higher among urban than rural populations. However some states had a slightly higher HIV prevalence among rural populations than urban populations namely Punjab, Tamilnadu and Uttar Pradesh. In 2006, HIV prevalence among mothers attending antenatal clinics is more than 1% in 118 districts. 81 districts have an HIV prevalence of >5% in one or more of the high risk groups. In Tamilnadu, NFH survey II found, HIV prevalence at antenatal clinics was 0.88% in 2002 and 0.5% in 2005, though several districts still have rates above 1%. The general population survey of 2005-2006 found a rate of 0.34% across the state. According to recent National AIDS Control Organisation data, there was 0.25% of antenatal clinic HIV prevalence 2007. Infochange India. Dash M., Mohanty I., Sahu S., Narasimham M., Padhi S., Panda P. (2012)reported that among 18,905 pregnant women counselled, 15,853 (83.85%) were accepted for HIV testing. From the total 15,853 testing in 61/2 years, 0.66% women were found to be HIV seropositive. The mean age of HIV positive women was 24.31 years (SD  ± 3.9yrs). The HIV seroprevalence rates showed a declining trend from1.53% in 2006 to 0.34% in 2012. Among seropositive women majority (43.8%) were in the age group of 25-29years. UNAIDS found that mother to child transmission is the largest source of HIV infection in children below the age of 15yrs and the estimates of children living with HIV in 2012 was 3.3 million. The joint technical mission on PPTCT (2006) found that out of 27 million annual pregnancies in India, 1,89,000 occur in HIV positive pregnant women. If not intervened timely, an estimate of 56,700 infected babies will be born annually. (NACO) Kaushal A., Udadhyay Y. (2007) stated that children of today are the youth of tomorrow. Human immunodeficiency virus affects this very precious generation and bear grave consequences to our future, our nation, the continent and the world at large. It will adversely impact the health statistics, economic growth and above all the morale of nations. The main thrust areas include the newborn component of prevention of parent to child transmission (PPTCT), follow up of the HIV exposed infant, counselling mothers to decide the right infant feeding choices and appropriate diagnosis of infected children Nanavati R., Mondkar J., Kabra N.(2006) found that in the pandemic of HIV infection, mother to child transmission accounts for over 90% of HIV infections in children below the age of 15yrs. With approximately 27 million babies born in our country every year and given 0.7% prevalence rate of HIV infections in pregnancy, the estimates are about 1,89,000 HIV infected women deliver in India and as per the NACO 2005 estimates, approximately 60,000 HIV infected infants are added to the existing load each year. Almost 10% of world’s burden of vertical transmission of HIV infection comes from India. Unfortunately, less than 4% of pregnancies avail – prevention of PTC transmission services, less than 7% of such exposed mother- baby couples are put in prevention of mother to child transmission (PMTCT)- regimen of single dose of NVP and less than 3.5% of such babies are actually prevented from getting infected from their mothers. This is far less than United Nations General Assembly Special Session (UNGASS) goals of 20% reduction in MTCT, which was to be achieved by 2005. It is equally important to provide support to those, who are infected inspite of best efforts. This is huge task for a country like India. (National Neonatology Forum) NEED FOR THE STUDY Screening for HIV has been imposed mandatory in India because of the increased threat of child being born with HIV. Thousands of babies are born with HIV positive status as they acquire the virus while in their mother’s womb. So now our government of India has imposed mandatory HIV testing for all pregnant women. Though there is much of advancement in knowledge, people still widen their eyes on sound of the word ‘HIV’ itself. People just don’t want to acquaint with HIV in any way, even for testing. And some who have this doubt, about the possibility of acquiring HIV are worried about confidentiality. â€Å"India must produce a generation without HIV. This is possible if we go for detecting the virus in every single pregnant women before delivery.† –(UNAIDS executive director)Michel Sidibe said. This decision of the government was not very much welcomed because of the lack of awareness among the primi mothers. According to USPSTF (U.S. Preventive Services Task Force) 2013, the goal of bringing end to AIDS starts with diagnosis of individual people. Current treatment has made HIV infection a chronic disease by prolonging survival and preventing further transmission. Bringing the epidemic to end will be very tough and only effective screening can make it possible. For any screening guideline and protocol to be effective, awareness about its seriousness must be known to people. (Das,M., Volberding,P. (2013). In September 2013 BBC Health NEWS, said that researchers at Keeleuniversity found HIV was still widely seen as a disease of young people. They said older women, in particular, fear they will be seen as undignified or sexually irresponsible. Many in the study also expressed fears over the uncertain impact of the disease as they moved into old age. Dr.Dana Rosenfeld, who led the project used focus groups, surveys and life history interviews with 76 older people in the London area living with the virus. She says there was an â€Å"immense knowledge gap† in this field. She continued that it has revealed a sense of anxiety about how they may be perceived.(Brimelow,A. (2013) Addo,N.V.(2005) conducted a descriptive study to assess the knowledge about HIV/AIDS and attitudes to VCT among 334 antenatal attendants at KomfoAnokye Teaching Hospital (KATH). The study summarizes that about 50% of respondents said a HIV positive woman could transmit HIV to her baby before birth but had no idea of any means to prevent this. He,N., et al. (2009) conducted a descriptive study on knowledge, attitudes and practices of voluntary HIV counselling and testing among rural migrants in Shangai, China. A questionnaire was administered face to face. Among 2,690 participants, 78% had lifetime sexual intercourse with 41.3% of singles, 9.2% had multiple sex partners in the past year, only 19% had always used condoms and only 2.3% had ever had HIV testing. As far as this report is concerned, effort should be made to improve the awareness among public so as to increase usage of voluntary counselling and testing centres. Ekabua J.E., Oyo-ha A.E., Oquji D.S., Omuemu V.O. (2005) conducted a descriptive multi-centric study of 400 antenatal attendees in Calabar, using pre-tested, semi- structured and interviewer – administered questionnaire for data collection. The study states that out of 96.7% women with knowledge of HIV infection, 41.2% were assessed to have excellent knowledge of the mode of transmission. Awareness of antenatal HIV screening was observed in 96.2% women; while 93.7% approved of antenatal HIV screening. Awareness and approval of antenatal HIV screening was significantly related to age and educational status. In a developing country like India, where HIV screening is made mandatory for all antenatal mothers, there is a foreseen risk of developing negligence in imparting awareness to the public. A test like this can also be done without much emphasize on knowledge regarding HIV, its screening, prevention and treatment availability. In situations like this, we find it important to evaluate or assess the knowledge and attitude aspect of the Indian antenatal women regarding HIV screening. The goal of reaching a HIV free generation will not be possible unless everyone of our nation cooperate and participate. There arise the need to know the awareness among primi mothers and their attitude regarding routine HIV screening. STATEMENT OF THE PROBLEM A study to assess knowledge and attitude regarding HIV screening among primigravida mothers in selected Maternity centres, Coimbatore OBJECTIVES: To assess the knowledge regarding HIV screening among primigravida mothers. To assess the attitude regarding HIV screening among Primigravida mothers. To associate demographic variable with knowledge and attitude scores towards HIV screening. To associate knowledge and attitude regarding HIV screening among primigravida mothers. OPERATIONAL DEFINITION ASSESS This term refers to evaluate or estimate the knowledge and attitude regarding HIV screening among primigravida mothers. KNOWLEDGE Refers to the familiarity and awareness of primigravida mother to the transmission of HIV, purpose of its screening and its importance ATTITUDE Refers to the expression of favour or disfavour feeling towards HIV screening among primigravida mothers HIV SCREENING Refers to the Anti HIV1 and 2 (rapid) done for Primigravida mother to detect human immunodeficiency virus that causes acquired immunodeficiency syndrome. PRIMIGRAVIDA MOTHER This refers to a woman who is first time pregnant and is in her first trimester and have not had an abortion previously. CONCEPTUAL FRAMEWORK Conceptual framework of the study had been developed from Nola J.Pender, Health Promotion Model (revised). The Health Promotion Model (revised) deals how the individuals are motivated to engage in behaviors directed towards the enhancement of health. The components of the HPM (revised) include, Individual characteristics and experiences Behavior – specific cognitions and affect Behavior outcome Health promotion is defined as â€Å"behavior motivated by the desire to increase well-being and actualize human health potential. Predicting factors are prior related behavior, personal factor, biological, psychological and sociocultural factors. Influencing factors are perceived benefits of action, perceived barriers to action, perceived self-efficacy, activity related affect, interpersonal influences and situational influences. Competing factors are immediate competing demand and preferences. Factor favoring action is commitment to a plan of action which ultimately leading to health promoting behavior. This model is useful in assessing knowledge and attitude, which favours the health promoting action- the HIV screening. In our nation, HIV screening is made mandatory, but the willingness to take up the action among the pregnant women is what assessed using this conceptual framework. Health teaching could be initiated in order to remove ignorance and misconceptions about HIV screening. The first component dealt is individual characteristics and experiences. This component is very unique to each person and is divided into prior related behavior and personal factors. Prior related behavior is more of predictive of future action or behavior and is linked to gathered information about HIV screening, taken HIV screening prior to marriage, Initiated HIV screening of the partner before marriage. Personal factors are those that are unique and would influence behavior or action. It includes Age, Religion, Education. Biological factor is linked to sickness of the past. Psychological factor includes fear of HIV, while sociocultural factor include stigma. In this study, the second component behavior specific cognitions and affect is influenced by perceived benefits of action such as early medical approach and early intervention to prevent mother to child transmission of HIV; Perceived barriers to action such as perceived no risk, social stigma and poor attitude regarding HIV screening. Perceived self-efficacy includes ability to take up HIV screening; Activity related affect includes result- oriented ambiguous feelings of uncertainity. Interpersonal influences include learning from others; situational influences such as public motivation to HIV screening and access to health care; Immediate competing demands include fear of needles and preferences include postponding HIV screening; commitment to a plan of action include initiation to take HIV screening by approaching health services at specific time and place. In this study, the third component health promoting behavior is influenced by asking for HIV screening related information, taking up HIV screening, convincing spouse to take up HIV screening and propagating information regarding HIV screening to others. 1

Psychological Intervention and Schizophrenia Essay -- Disorder Schizop

Psychological Intervention and Schizophrenia There are perhaps two main prongs to the development of Cognitive Behavioural Therapy as an intervention for schizophrenia, the first being based upon the sizable research that centre on family interventions, which have been successful in reducing patient relapse in schizophrenic families (Pilling et al., 2002). Family interventions are important to consider as they became established treatments during a phase where drug treatments were the main focus of attention in this field and so opened the area of non biological treatment for schizophrenia. And as I will touch upon later drug therapies are frequently used to reduce psychotic symptoms and relapse but these treatments rarely provide the answer, with as many as 50% of patients suffering from persistent psychotic symptoms when adhering to pharmacological treatments (Dickerson, 2000). The other aspect that has seen CBT be considered as a treatment for schizophrenia is that it has been effective in treating a range of non-psychotic disorders both mild and more serious (e.g., Hawton, Salkovskis, Kirk, & Clark, 1989; Clark & Fairburn, 1997). The range of effective CB therapies stem from early studies where depression and anxiety disorders were the subject of interest (Beck et al., 1979; Barlow, 1988) to more serious psychotic disorders, such as bipolar disorder (Basco, Rush, 1995; Perry et al, 1999) and personality disorders (Beck et al, 1990). While the success of family intervention, a non drug related therapy, and CBT’s success in treating various disorders provide evidence for the potential of CBT in treating schizophrenia they have been developed amid a backdrop in which drug therapy has been extensively explored, but has failed to produce a whole solution to the complexities exhibited by schizophrenia sufferers. It is likely then that as an intervention for schizophrenia CBT will provide a part solution rather than an all-encompassing answer. Detailed study of patients’ experiences has led to a greater understanding of the stress suffered by patients who go on to develop coping mechanisms, which can be treated using CBT, to deal with the symptoms of their illness (Mcnally, Goldberg, 1997). The fact then that there are so many aspects to this disease means that it would be impossible to provide a comprehensive review in this paper but I will discuss... ..., Tarrier, N., Morriss, R., McCarthy, E., & Limb, K. (1999). A randomised controlled trial of teaching bipolar disorder patients to identify early symptoms of relapse and obtain early treatment. British Medical Journal, 318, 149–153. Pilling, S., Bebbington, P., Kuipers, E., Garety, P., Geddes, J., Orbach, G. et al. (2002). Psychological treatments in schizophrenia: I. Meta-analysis of family interventions and cognitive behaviour therapy. Psychological Medicine, 32, 763–782. Sensky T., Turkington D., Kingdon D., Scott J. L., Scott J., Siddle R., O'Carroll M. & Barnes T. (2000). A randomised controlled trial of cognitive-behavioural therapy for persistent symptoms in schizophrenia resistant to medication. Archives of General Psychiatry, 57: 165-172 Watts FN, Powell GE, Austin SV. 1973. The modification of abnormal beliefs. British Journal of Medical Psychology 46: 359–363. Wiersma D., Jenner J. A., van de Willige G., Spakman M., Nienhuis F. J. (2001) Cognitive behaviour therapy with coping training for persistent auditory hallucinations in schizophrenia: a naturalistic follow-up study of the durability of effects. Acta Psychiatrica Scandinavica. 103 (5): 393-399

William Cullen Bryant Examines Nature :: Biography Biographies Essays

William Cullen Bryant Examines Nature William Cullen Bryant can very easily be linked to the Transcendentalists. Most of his themes in his writings are concerning the nature of life and the nature of nature. "The Yellow Violet" is an example of a poem about the nature of life. "The Prairies," on the other hand, is an example of the nature of nature. Though these two poems of Bryant's are both about the beautiful world of trees, flowers, and fields, they take on a different perspective of nature itself. "The Yellow Violet" vividly expresses the nature of life in a very simple way. Bryant takes the cycle of a yellow violet and uses it to describe the humanistic world around him. It is very clever, too, that when he does this, he uses personification. A "modest flower" (2674) pops out from the dark, damp leaves below and "[makes] the woods of April bright" (2675). While the rest of the forests and fields go on with their life cycle this tiny flower does itsà ­ best to make things pretty and happy. The persona describes this sight as an "early smile" (2675) and that is what kept a smile on his own face. Even the various blooms and colors that surface in May are not as joyful because when the violet blooms, it is the first color you see after a long winter of gray. This modesty of the meek flower is compared to that of a person. It's usually the poorer, less known people in the world that are the ones who really cheer you up. They will never let you down. As the persona in t he poem points out, "So they, who climb to wealth, forget" (2675). This is the most important line of the entire poem. It is basically saying that those who are wrapped up in material things are just th...wrapped up. They are not dependable. Thus, the yellow violet is the modest person, which are far and few, who you can always count on to stand by you in the end and brighten up your day. This is the illustration of the nature of life. "The Prairies," however, takes on a little bit of a different perspective. Instead of using nature as a morality lesson, "The Prairies" is more of an account of the way of nature.