Apple's Strategy for its products Assignment Example | Topics and Well Written Essays - 250 words

Apple's Strategy for its products - Assignment Example All of these are a result of conscious effort by Apple’s managers, designers and team of engineers to strive for better product for its consumers. As a result, Apple has become the world’s most liquid organization despite having a niche target market which is miniscule as compared to Microsoft. (Kotler and Keller, 2005) One of the fundamental parts of Apple’s innovation strategy is its premium pricing. Apple has never competed on price unlike other companies. Steve Jobs once said that other brands are making money because of Wal-Mart (they are cheap!), but Apple is in such a good condition because of their innovation strategy. This shows us that the prime emphasis of Apple is on innovation and costing and pricing is not as dear to them as it is to other company. As a result, it is rear that people can find substitutes for Apple’s product. (Martins, 2011) Hence, we can safely conclude that Apple is a company that is leveraged thanks to its great innovation policies. This tells us that any organization can do well in the market by positioning their products on some differentiating factor rather than