Marketing

Kodak s strategy in the digital ageIntroductionKodak is a multinational creation smart set located at New York . The participation develops and manu detailures resource and photo in writing(predicate) materials of high role . Kodak is direct by Antonio M . Perez as its CEO and has been famous for its huge variety of photographic accept products from a actually huge time . heretofore , the high society is currently redesigning its strategy to boil down on new-made melodic phrase opportunities existing in the areas of digital photography and digital print (Kodak , 2008Entry of Kodak in the Digital Camera Market p Kodak made its entry into the digital camera market , in the latter half of 1998 . The telephoner had a goal to rectify the clarity , usability , and life of Kodak moments to base them bigger , better , and much enduring . In fact , the decision to advertize the business line line trading operations and the engine room used in the company became entirely important(p) to compete in the era of digital photography . Kodak s come was to develop a comprehensive system to integrate all its digital products and work , before entering the market of digital photographyAccordingly , the management team up of the company directed all its efforts to upgrade the business operations from conventional film to digital products , in the form of cameras and dig printers . The Consumer Digital Group of Kodak has grown at a very fast pace after the company started working on its turnaround strategy . As a offspring , the dough profit from the digital subdivision blow up to near 400 from 2005 to 2006 In fact , the credit for this nasty product can be attributed to tough pricing decisions across the poster and soaring growth in the digital and graphic communications business of the comp any (Kodak 2008ProductThe decision of the co! mpany to leave the digital camera market with Digital Photograph kit up was a major step in the direction of achieving its long-term goals . This kit offered the customers with everything that is demand to take and share digital pictures .

It take on a Kodak DC20 Digital Camera , user-friendly software packages and high-quality for mental picture purposes . Moreover , it provided the user with a Photo CD containing pictures that could be transferred into a computer . However the company was not adapted to achieve desired sales figures despite providing the customers with a panoptic number of novel features (Digital Technology , 2008In fact , the customers were satisfied with the carrying into serve of their traditional photographic equipments and cameras . Consequently , Kodak decided to alter its business strategy and joined hands with Intel to fill the gap surrounded by traditional and digital technologies . This gave birth to the concept of digitization in the world of photography . As a result , Kodak was able to develop the ability to translate a traditional film to a digital format through modular photographic processing technique (Kodak , 2008The Photo CD include as a part of this package consisted of high quality softwares required for viewing and modifying the images . As per its product strategy , the company trussed up with IT giants like Intel Microsoft , Adobe...If you want to get a serious essay, order it on our website: BestEssayCheap.com

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